Overview
Overview
Marvel Unlimited is widely considered the Netflix of comic books. A subscription based comic reader app that gives access to over 17,000 (and counting) comic books from Marvel's rich archive. Launching Marvel Unlimited involved collaboration between my team, Marketing, Sales, and publishing to not only design the app, but completely relaunch, rename and rebrand the digital subscription service for the ultimate Marvel fan.
Marvel Unlimited is widely considered the Netflix of comic books. A subscription based comic reader app that gives access to over 17,000 (and counting) comic books from Marvel's rich archive. Launching Marvel Unlimited involved collaboration between my team, Marketing, Sales, and publishing to not only design the app, but completely relaunch, rename and rebrand the digital subscription service for the ultimate Marvel fan.
The App
Much like any media app, music listening, reading, or watching videos, the actual interface should be straightforward and focused on quickly getting users into the experience. For that reason, there aren't a large amount of screens throughout the app.
The homepage, updated weekly, was meant to house new releases to keep a sense of freshness to the membership experience. The browse feature allowed drilling down to your comic of choice by series, character or creator.
The App
Much like any media app, music listening, reading, or watching videos, the actual interface should be straightforward and focused on quickly getting users into the experience. For that reason, there aren't a large amount of screens throughout the app.
The homepage, updated weekly, was meant to house new releases to keep a sense of freshness to the membership experience. The browse feature allowed drilling down to your comic of choice by series, character or creator.
Results
New branding, benefits and mobile support led to a 240% growth of the membership base over 18 months
Predictable curated merchandising, digital locker and reader features led triple-digit increases in user engagement and number of comics read New member email program saw tripled open and click-through rates to company average, and led to increased acquisition and retention rates
Results
New branding, benefits and mobile support led to a 240% growth of the membership base over 18 months
Predictable curated merchandising, digital locker and reader features led triple-digit increases in user engagement and number of comics read New member email program saw tripled open and click-through rates to company average, and led to increased acquisition and retention rates
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