Overview
Overview
This project brought JBL’s digital presence in line with its bold, energetic identity. We rebuilt the site from the ground up—modernizing the design, simplifying the path to purchase, and aligning the experience across devices. The redesign led to higher conversion rates, stronger brand engagement, and a cleaner, more consistent expression of JBL’s product lineup.
This project brought JBL’s digital presence in line with its bold, energetic identity. We rebuilt the site from the ground up—modernizing the design, simplifying the path to purchase, and aligning the experience across devices. The redesign led to higher conversion rates, stronger brand engagement, and a cleaner, more consistent expression of JBL’s product lineup.
Creative сhallenges
JBL needed a site that felt as powerful and expressive as their products. We studied the competition, then turned our focus inward—identifying where the brand was strongest and amplifying it. The result was a sleek, high-contrast layout, with bold typography and immersive visuals that hit the right emotional notes.
Product pages were overhauled with clear specs, feature icons, and interactive modules. Each page had to educate, excite, and convert—all while keeping the JBL vibe front and center.
Creative сhallenges
JBL needed a site that felt as powerful and expressive as their products. We studied the competition, then turned our focus inward—identifying where the brand was strongest and amplifying it. The result was a sleek, high-contrast layout, with bold typography and immersive visuals that hit the right emotional notes.
Product pages were overhauled with clear specs, feature icons, and interactive modules. Each page had to educate, excite, and convert—all while keeping the JBL vibe front and center.
User experience focus
With the majority of users browsing on phones, we prioritized mobile from day one. Every screen was optimized for fast load times, touch-friendly navigation, and seamless transitions between discovery and checkout.
We refined how categories, search, and filtering worked on smaller screens—minimizing friction without sacrificing depth. The new mobile site delivered a measurable lift in user engagement and time on site.
User experience focus
With the majority of users browsing on phones, we prioritized mobile from day one. Every screen was optimized for fast load times, touch-friendly navigation, and seamless transitions between discovery and checkout.
We refined how categories, search, and filtering worked on smaller screens—minimizing friction without sacrificing depth. The new mobile site delivered a measurable lift in user engagement and time on site.
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