Overview
Overview
At L’Oréal, I led digital work across flagship brands like YSL and Giorgio Armani—blending beauty, tech, and ecommerce to craft experiences that felt bespoke and bold. From AI-driven shade matching to immersive product finders, the goal was simple: give people the confidence to choose, without second guessing. These tools reinforced brand loyalty and signaled that personalization was the new standard in luxury beauty.
At L’Oréal, I led digital work across flagship brands like YSL and Giorgio Armani—blending beauty, tech, and ecommerce to craft experiences that felt bespoke and bold. From AI-driven shade matching to immersive product finders, the goal was simple: give people the confidence to choose, without second guessing. These tools reinforced brand loyalty and signaled that personalization was the new standard in luxury beauty.
Smart tools meet emotional decisions
For YSL Beauty, we built an intuitive Lipstick Finder—guiding users through tones, undertones, and finish preferences to find their perfect match. With Armani, we focused on a Foundation Finder that paired complexion analysis with tone‑accurate visuals to reduce purchase friction. Both tools helped customers get the right product the first time, a major leap in trust for online beauty.
We balanced art direction with algorithmic logic. That meant obsessing over UX details: subtle motion, graceful transitions, and responsive layouts that felt luxurious on every screen.
Smart tools meet emotional decisions
For YSL Beauty, we built an intuitive Lipstick Finder—guiding users through tones, undertones, and finish preferences to find their perfect match. With Armani, we focused on a Foundation Finder that paired complexion analysis with tone‑accurate visuals to reduce purchase friction. Both tools helped customers get the right product the first time, a major leap in trust for online beauty.
We balanced art direction with algorithmic logic. That meant obsessing over UX details: subtle motion, graceful transitions, and responsive layouts that felt luxurious on every screen.
Make an Impression
Beyond product tools, I contributed to broader campaign and ecommerce strategies, ensuring brand storytelling came through in every digital surface. We shaped how launches felt, how new visitors were guided, and how loyalists returned again and again. These projects reinforced the shift from transactional clicks to intentional journeys.
Working at the intersection of beauty and technology taught me how to build experiences that feel both intuitive and indulgent—where every scroll, swipe, and suggestion reflects the brand’s prestige and the user’s individuality.
Make an Impression
Beyond product tools, I contributed to broader campaign and ecommerce strategies, ensuring brand storytelling came through in every digital surface. We shaped how launches felt, how new visitors were guided, and how loyalists returned again and again. These projects reinforced the shift from transactional clicks to intentional journeys.
Working at the intersection of beauty and technology taught me how to build experiences that feel both intuitive and indulgent—where every scroll, swipe, and suggestion reflects the brand’s prestige and the user’s individuality.
More Projects
App Design
Strategy
Google Photos – The Intelligent Editing Suite
Reimagining how billions of users enhance and relive memories with AI-powered tools.
App Design
Strategy
Google Photos – The Intelligent Editing Suite
Reimagining how billions of users enhance and relive memories with AI-powered tools.
Web design
Strategy
JBL.com Redesign
A fresh, responsive experience for one of the world’s most iconic audio brands.
Web design
Strategy
JBL.com Redesign
A fresh, responsive experience for one of the world’s most iconic audio brands.