Overview
Overview
At Gilt City, I led the branding and UX design for the lifestyle arm of Gilt Groupe—focusing on premium local experiences from dining to wellness. This wasn’t about deals. It was about desire. From initial visual identity through to the live site, I helped create a platform that felt curated, elevated, and uniquely urban.
At Gilt City, I led the branding and UX design for the lifestyle arm of Gilt Groupe—focusing on premium local experiences from dining to wellness. This wasn’t about deals. It was about desire. From initial visual identity through to the live site, I helped create a platform that felt curated, elevated, and uniquely urban.
Branding a lifestyle, not a discount
We positioned Gilt City as the sophisticated alternative to daily deal sites—refined, editorial, and aspirational. I developed a full brand system, from typography and palette to iconography and voice. The site had to feel just as polished as the brands it featured.
This was about restraint and refinement—less is more. I focused on visual storytelling and intentional layout choices to highlight the value without shouting about price.
Branding a lifestyle, not a discount
We positioned Gilt City as the sophisticated alternative to daily deal sites—refined, editorial, and aspirational. I developed a full brand system, from typography and palette to iconography and voice. The site had to feel just as polished as the brands it featured.
This was about restraint and refinement—less is more. I focused on visual storytelling and intentional layout choices to highlight the value without shouting about price.
City-specific, seamlessly scaled
The design needed to flex across cities while feeling consistent. I built modular templates and page systems that let local teams showcase unique offers without diluting the brand. Each page felt personal, yet unmistakably Gilt City.
From curated category pages to high-conversion landing flows, I helped create a shopping experience that was equal parts utility and indulgence - anchored in a clear, elevated identity.
City-specific, seamlessly scaled
The design needed to flex across cities while feeling consistent. I built modular templates and page systems that let local teams showcase unique offers without diluting the brand. Each page felt personal, yet unmistakably Gilt City.
From curated category pages to high-conversion landing flows, I helped create a shopping experience that was equal parts utility and indulgence - anchored in a clear, elevated identity.
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