Matt Vandrick.

YSL Beauty: Foundation Sampling Experience

When one of YSL’s marquis foundation formula’s extended it’s shade range to accommodate diverse customers, this foundation sampling tool was a key awareness and conversion driver. Customers were given the opportunity to sample two foundation shades at home with a bounce back promotion for a % off the full-size product. With models shot to match every shade, this mobile-first solution created a highly visual, swipe-able system where users could easily select from the 33 shade range and check out.

L’Oreal - Yves Saint Laurent Beauty