Matt Vandrick.

YSL Beauty: Lipstick Finder

As a pioneer in the lip category, YSL Beauty needed a way to streamline it’s ever growing assortment of lip products to consumers. To do this, I created a web-based tool meant to guide users to the lipstick best suited for them. Using simple guided selling principles and high impact imagery, consumers were able to easily discover the perfect lipstick for their preferences.